The Better Beverage Team: Hitting the Streets in Howard County

In December 2012, on the shouted command of Burleigh Manor Middle School students – “Dump That Sugar!” – we kicked off the Howard County. Unsweetened. campaign to reduce childhood obesity in our community. To help make Howard County a healthier place to live, we created the Better Beverage Finder, an online tool that identifies healthier, less sugary drink options in HoCo.

But we couldn’t stop at just telling you about the Better Beverage tool and the delicious, low-sugar options out there. We wanted to show you firsthand how easy (and tasty) it can be to make healthier beverage choices for you and your family. We wanted to bring the Unsweetened campaign to you at the places where you’re spending your summer days.

Enter the Better Beverage Team.

10 Street Team Members. 6 weeks. Thousands of people to meet and hundreds of better beverages to distribute. And lots of great locations across Howard County to visit.

Our Better Beverage Street Team hit the ground running on July 4, with delicious beverages like Honest Kids by Honest Tea and special giveaways in tow. We found the crowds at the Lake Front Fireworks and pools across the county – River Hill, Hopewell and Stevens Forest to name a few – and showed off just how easy choosing Better Beverages can be. Check out the photos in our Facebook albums for a glimpse at all the Street Team fun. 

We’ve met people of all ages – moms and dads, brothers and sisters, and other caregivers – who are excited to say hello to the Street Team, grab a refreshing drink and learn more about the Better Beverage Finder. But don’t just take our word for it – hear it straight from a HoCo parent:

From community pools to farmers markets and health fairs, our Better Beverage Team wants to be where the people are! If you know of any upcoming events in Howard County where our Street Team would be a good addition, please drop us a line. Here’s how to get in touch:

To help fans keep up with the team as they travel around Howard County, we’re sending updates on Facebook and Twitter –  follow us to find out where we’ll be next!

See you on the streets!

-   Howard County. Unsweetened. and the Better Beverage Team 

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